Expo marketing is growing stronger; more and more companies regularly arrange conferences, promo-events, presentations, take part at the exhibitions, that’s why role of stable and firm but compact and convenient in storage advertising vehicles is very important. They give the opportunity to draw attention to the company, give the most essential information or emotion through the image printed on the canvas and solve the problem of space structuring.

Mobile stands EasyShow have no analogues within mobile stands market and differ from other kinds of constructions possessing a number of functional possibilities.

European trademark
It should be mentioned that mobile stands EasyShow belong to the segment of top-quality, prime stands. Such stands buy companies, whose managers care about corporate image for it to be perfect. Hereto belong outer look and quality of exhibition and promo-equipment which they use in marketing practice.

Alongside EasyShow, market share such European trademarks as Octanorm, Max Brick и Maxibit. It’s impossible to single out the better one. Their disparities cover different space organization, visual and engineering solutions. Which one suits you better depends on functional requirements of that or this project.

For Octanom standard pop-up and fold-up constructions suggest top space solutions. When Octanorm engineers something very similar to Easyshow, it occurs in problematic situation because drawn banner fixed to the horizontal crossbar, easily dismountable constructions and ergonomic upholder happen to be ideological fundamentals of EasyShow, they are licensed, thoroughly developed and tested which solve all the tasks the best way. Such regularities work the other way. For example, maximal stand height recommended by EasyShow is 3 meters, so creation of constructions exceeding these parameters is the task for other advertising vehicles.

European manufacturers use only top-quality materials and production technologies including pop-up and fold-up that grew standard mobile stand models and provoked a number of imitations and forgeries. International company Kolektor Group with the headquarters in Slovenia produces EasyShow systems, suppliers are Mercedes, Phillips, Bosch.

Absolutely innovative idea of space separation
EasyShow systems create new separated spaces of different configuration, connection elements on different levels and using banners of variable length.
• What makes systems different from expanding pop-ups is that there are connection elements, they occupy much less space and have no ugly backside which should be hidden. Besides, it can be printed on both sides.
• In comparison with frame-constructions (fold-ups) and a number of fermmer constructions, systems suggest wider range of solutions: angularly connection of systems of different size and number.
• Comparing with small banner stands (Sterch, Piccollo etc), systems are steadier, have equal straightening, connection possibilities. In a nutshell – brighter engineering opportunities.
• Systems differ from fermmer stands (Octanorm, Mobitruss etc) in portability, multifunctional possibilities (one and the same construction for many exhibitions, promo-events, as decoration for festive occasions etc)

Indoor and outdoor
The very peculiarity of EasyShow systems is the possibility of outdoor location. They are steady and can be hardened by special discs that can stand very strong wind. Further perspectives of EasyShow stands lie in the field of sports marketing. They will do either for decoration of team boxes or for enclosures with advertising posters. Besides, advertisements can be placed on both sides, for example: on the side of racing track and on the side which faces spectators. 

Evgeny Byrnyashov, Ad.Co “Navigator”