Who is who in exhibition business?

Exhibitions are mostly held for goods manufacturers and consumers. The first category wants to sell their products and acquire new partners, the second one is willing to buy necessary products for comparatively low price. The purposes are quite different but interlinked. Organizers of the exhibitions are generally interested in Internet, as they pay more but potentially can get more.

Exponents
Most of the exponents use Internet themselves. Expenses depend on possibilities. Somebody can afford either one computer served by one specialist or virtual web-server. The others can afford local network and their own web-server.

Every company willing to look respectable should support in the Interne the following data:
• Information about themselves, their goods, services, developments and perspectives.
• Information about clients, partners and rivals that can be presented as a small database with links for their web-pages;
• Information about participation in the next exhibition;
• E-mail template
Sufficient expenses will be required only by web-page creation, then it “evolves” and doesn’t need every-day efforts. The most complicated work should be given to provider. The most of the information is updated by corresponding web-pages (clients, partners etc)

Exhibition companies
The statement that exhibitions will be of no need at the age of Internet is false. What’s more important about exhibitions is live intercourse, the opportunity to look into the eyes. It’s generally known that advertisement of the exponents doesn’t coincide with their real features. Exhibition gives the opportunity to see everything with your own eyes.

That’s why exhibitions aren’t alternative to real exhibitions but a perfect means of prolonging their life, access to information before it starts and when it’s over, informational support between real events. Besides, virtual exhibition on Exhibition Company’s web-page draws attention of all   the visitors by main page of the catalogue where you can find any kind of information you want.

Perfectly designed web-page of that or this exponent serves a real “stand” for a virtual exhibition. Due to hypertext structure it’s easy to gain access to different components. Virtual exhibition can contain advertisement, news, interactive multimedia presentations, press-releases, methodological materials etc.

When exhibitions take place in different cities it turns to be pretty easy to organize Teleconference Bridge or Videoconference etc.

To use Internet exhibition companies should develop their technical base, hire qualified specialists. Cooperation with providers is very fruitful. Server should contain information about yourself, your activity, your clients, exponents. On condition of perfect structuring, this information will be fundamental for preparation and conducting the exhibition and compilation of virtual one. As the base is mostly supported by clients themselves, organizers care about main page and supply site with search tools. To handle e-mail service you ought to organize interactive “application table” for every potential exponent to get the necessary information or organize indirect participation.

Revenues are got due to exhibitors’ dues, post and phone expenses cut, service personnel number etc. But most profitable are the following marketing services:
• Search of partners by clients’ order.
• Valuable information sale which is collected absolutely free of charge on condition of clients’ registration (name, address, goods or services, preferences) on web-resource of exhibition company.
• Marketing information dispatch (frequently used abroad).
• Technical database service (detailed information about exponents and their production), which shouldn’t be necessarily placed on the site but presented when the exhibition is held.

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