Description
Viscom is the international trade fair for visual Communication techniques and signmaking. The organisers, Reed Exhibitions France, registered 9,023 trade visitors, a figure which was comfortably higher than that recorded at the previous event (8,900 visitors). Companies were also showing much greater willingness to invest in the future of advertising technology, as viscom Director explained: "The viscom sent out a clear signal, heralding new-found optimism in the sector."
Thematic sections
- Machines
- Materials
- Soft-/hardware
- Accessories
- Technologies and know-how of the sectors signmaking (incl. neon and light outdoor advertising), digital print (esp. LFP), screen print (incl. imprinted sportswear) engraving and reprographics
- Independent advertising technicians and agencies
- Light- and display-manufacturers
- Sign manufacturers/retailers/buyers
- Companies for outdoor advertising
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