Exhibition Pros Hit the Books with UFI

30 August 2007
The Summer of 2007 will go down in the records as a banner year for UFI education programmes. Not one, but three, independent education programmes were offered to eager exhibition professionals around the world  UFI, the Global Association of the Exhibition Industry, offered eager exhibition industry professionals in Bangkok, Cologne, and Dubai with a variety of programmes to advance their trade show knowledge and skills. 

Completing the first complete UFI Exhibition Management Degree (EMD), graduated 31 students from 10 nations at its closing ceremony in Bangkok on August 4. The kick-off session of the second UFI Exhibition Management Degree programme was held in Dubai, UAE, from 11 – 16 August. The broad range of participants from East Asia, Europe, Central Asia and the Middle East reflects the substantial demand that exists for high level education in the exhibition and meetings sector. 

Rounding out this trio of educational opportunities, the second International Summer University (ISU) in Cologne, Germany, gathered 28 exhibition executives for five days of intensive information exchange on current challenges and trends in the trade fair industry.  

By providing these challenging education programmes, UFI demonstrates its strong understanding of the needs of the international exhibition industry. Jochen Witt, UFI President, acknowledged the importance which UFI places on continuing professional education. “Exhibitions are unique in their ability to bring together buyers and sellers, products and services, in a face-to-face forum”, Witt stated. “At UFI we consider it one of our key responsibilities that we provide educational programmes which will ensure that our industry continues to develop the skills and knowledge necessary to guarantee that we remain the number one marketing media.”

In addition to the EMD and ISU education programmes, UFI regularly organises a number of seminars around the world on exhibition-related topics. While some of these sessions are limited to participation by UFI members only, others are regularly open to participation by all exhibition professionals. For the full programme of UFI educational opportunities please go to www.ufi.org.

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