22nd International Optical Fair Tokyo (IOFT 2009) this year will be moving its date to late October, held from October 27 (Tue) - 29 (Thur), 2009 at Tokyo Big Sight, Japan. If you wish to witness the latest industry trend from frames to the technology, you must save your date for this leading optical trade fair in Asia. This year, Show Management is witnessing the most excited response ever from the industry, expecting to welcome 550 exhibitors to have 7.5 billion JPYEN (approx. 77 million USD) on-site sales with the visitors from around the world, during 3 day show period.
For moving the dates from early October to late October, enthusiastic voices from both the exhibitors and the visitors are gathered to the Show Management. Because IOFT will be held after Silmo this year, exhibitors will be able to bring their latest products to IOFT. This is greatly motivating the buyers that they are eager to see up to date products at IOFT ever than before.
Many New Companies will be Joining IOFT 2009
Numbers of eyewear manufacturers will be participating for their first time to IOFT 2009. Overseas exhibitors' numbers have raise for 30% already compared to that of last year's number. Addition to that fact, for the first time, UBI France will be organising French pavilion gathering 17 new brands for IOFT. Show Management is proud to say that expectations and trust for IOFT are getting higher among not only Japanese industry but internationally. Here are some comments of new faces for IOFT 2009.
"IOFT 2009 will be the first in all Asia to launch Brasak. We decided to participate at IOFT to expand the business to Asian market like China, Hong Kong, Taiwan and Korea through Japan. We hope to meet various and many buyers at IOFT in October."
- MIKADO EYEWEAR (GERMANY), Ms. Catherine Cho, General Manager
"IOFT 2009 is a major step for Urband. We always knew the importance of Japanese market in the eyewear industry and even so during each international fair. We are happy to launch the collection in Japan starting from IOFT and believe it has a great business chance. I hope to introduce Urband to as many buyers as possible."
- URBAND (France), Mr. Cyril Vigier, Co-Founder/Designer
"We visited IOFT 2008. The impression was very good and the service from the management was very satisfying. As we have decided to extend our business to Japanese market, we are looking very much to launch our brand in Japan during IOFT 2009."
- INFACE COMPANY A/S (Denmark), Mr. Hans Laursen, CEO
"We will be launching the first collection in Asia at IOFT 2009. It is because the buyers are not only from Japan, but also from many Asian countries like China, Korea, Taiwan, and Hong Kong gathering to the show. Designit Eyewear always accomplishes evolution for the eyewear users. We expect to expand our business at this big stage -IOFT- by announcing the new collections!"
- DESIGNIT EYEWEAR A/S (Denmark), Mr. David Fellah, CEO/Chief
Designer Special Events Spice Up the Show
Show Management will be hosting Reception Party, EYEWEAR OF THE YEAR (EOY) Award 2010, Japan Best Dressed Eyes Award, and Educational Seminars. Especially for EOY 2010, Show Management is already receiving numbers of inquiries not only from Japan but also from overseas, who are motivated to participate and to be selected to receive this prestigious Award. These special events will definitely spice up the show to draw more and more attention not only from the industry but also from the media and public.
Save Your Date for IOFT 2009
Don't miss this chance to experience the most recent movement of the optical industry from Oct. 27-29 at trend-setting city, Tokyo. Now is the best timing to mark your calendar and be keen for more news about IOFT 2009. Also, Show Management is still accepting the exhibiting request. Since the space is very limited and expecting to be sold out soon, contact Show Management as soon as possible for any parties interested to participate in the fair. Additionally, IOFT NEWS, which is an online release delivering the latest information of the fair regularly, is newly launched. Check IOFT NEWS (http://ioft2009english.seesaa.net/) and gather information to start making your plan for October.
General Information 22nd INTERNATIONAL OPTICAL FAIR TOKYO
Dates: OCT. 27 (Tue) - 29 (Thur), 2009 Venue: Tokyo Big Sight,
Japan Organisers: Japan Medical-Optical Equipment Industrial Association
Fukui Optical Association
Reed Exhibitions Japan Ltd.
For more information, contact: IOFT Show Management, Reed Exhibitions Japan Ltd. / Satoko Hombu (Ms.) 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan Tel: +81.3.3349.8508 Fax: +81.3.3344.2411 E-mail: ioft_eng@reedexpo.co.jp URL: http://www.ioft-fair.jp/en/
Source: Reed Exhibitions Japan Ltd.
