Luxury packaging trade show tackles green issue
23 October 2007
 This year' luxury packaging show, LuxePack, promises a record number of exhibitors and conferences tackling the issue of eco-luxury packaging. The annual event, to be held 23-26 October in Monaco, is specifically for specialists in luxury goods packaging in the perfume and cosmetics industry, as well as jewellery, foods and alcohols. Three spaces are provided for exhibitors: Luxe Formulation which is specifically for those in the cosmetics and perfumery markets; Luxe Display, concentrating on materials for brand creation at point of sale; and Luxe Creation with stands created for designers who want to accompany luxury brands in every phase of their development. Special exhibits at this year show will include an event highlighting the 20 years of Luxe Pack, in collaboration with the 10 exhibitors who have participated in the 20 years of the show. Highlights from the conference programme include a roundtable discussion on the advent of sustainable luxury. Following a similar eco theme, Catherine Ronge from O2 agency, will discuss how eco-packaging is not simply the cutting down on packaging, but may involve a complete rethink of the packaging's role itself. Talks specifically tailored for the cosmetics sector include 'What the beauty/cosmetics sector can learn from other premium and luxury markets?'. Exhibition details on www.luxepack.fr, www.expotop.com.
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