New Year Dogs Party
15 January 2008
 Pet Fashion Week NY has been invited by TBS/Miravision (Tokyo Broadcasting Systems) to present the first PFW Runway Shows in Japan. The event took place during the New Year Dog Party at Tokyo Big Sight, January 12th and 13th, 2008. The renowned PFW Buyer Runway Shows in New York City have attracted worldwide attention and have earned the reputation as the place to see the hottest pet trends. The Tokyo Project runway shows explored the combination of personality, creativity, and tradition that make New York City a fashion capital. Ten selected pet apparel and accessory designers will present demi-couture, avant-garde collections to an audience of 40,000 end consumers. The designs, created specifically for the event, reflected the spectacular energy of the city and the diversity of the different neighborhoods throughout history. Designers have been hand-picked by Pet Fashion Week NY to represent the best in the pet fashion industry. As the world’s only design platform for the pet lifestyle industry, Pet Fashion Week NY is committed to providing pet product designers with promotional opportunities and advancement. The Tokyo Project was a structured promotional arena that will allow designers to expand their reach in the $10 billion a year Japanese pet market. The presented designs were on display during an exclusive Wholesale Buyer Reception, giving companies the opportunity to increase their client base and network with international retailers in an intimate environment.
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