MACEF Spring 2008, International Home Show, will be held at fieramilano from 18 to 21 January, concurrently with
Festivity, the Christmas, Carnival and party decorations, games and toys Show (which will, however, open its doors two days before on 16 January and close on Sunday 20th). The Gifts Area will also open a day early (on Thursday 17th) at the request of the exhibitors to be able to operate over five days because of their high volume of business and contacts. Altogether no less than 2,500 companies will be exhibiting (of which around 25% from abroad) in more than 145 thousand square metres of space.
The January edition of Macef will be the 84th in the series inaugurated in September 1964 (in its first years MACEF was held once a year). The most significant change is that the Spring edition will be organized in five worlds.
The five product groups are
TABLE AND KITCHEN (articles for the table and products for the kitchen);
FURNISHINGS AND DECORATION (Furnishing accessories, decorations, textiles and design objects);
CLASSIC (Classic furnishing accessories, bomboniere and silver objects for the home),
GIFTS (Fancy goods, gift articles and stationery);
BIJOUX, GOLD AND ACCESSORIES (Gold and costume jewellery, accessories).
The internationality of the visitors, which has increased over the past few years, is guaranteed by the fact that MACEF represents “made in Italy”, that is, the design and production of thousands of mainly small or medium businesses whose market is the world and who are able to attract thousands of buyers to Milan and to Italy.
International promotion of the International Home Show is very active. In 2007 alone, MACEF was present with a very special “promotion desk” at the Chicago International Home & Housewares Show in March, the Hong Kong Housewares Show in April, the Montreal SIDIM in May and the Tokyo Shiodome Centre in July.
The events designed for MACEF January 2008 are all business oriented, from the successful “Costume Jewellery Oscars” launched at last September’s edition by the Ornamenta magazine and designed to highlight the creative verve of companies in the sector (which with around 25 thousand square metres represents one of MACEF’s biggest and most significant “souls”), to another edition of Floral Design, organized by Edizioni Leons, which proposes the return of flowers to the centre of the domestic scene and for use as highly attractive decorative elements for sales points.
Exhibition details on
www.macef.biz.
