ALQUIMIA Fair is a new exhibition project to be held on February, 15-17 2008 in Moscow. The event has a new approach - a brand new formula – to presenting the advantages and quality of your product to potential clients and buyers. Organizers call it “The Quality of Life Enhancement Technology”.
The main objective of ALQUIMIA Fair is satisfying one of the most vital needs of a modern person – the need for qualitative existence. Thence is derived the event motto - Quality as a Way of Life.
Alquimia is derived from ‘alchemy’ – the ancient science dedicated to converting metals into gold with the help of the Philosopher’s Stone. Alchemy today remains as relevant and important as it was in the Middle Ages and reinvented itself as the art of transforming the tedious routine and colourless existence into a fulfilled and satisfying life experience.
Alchemy requires effort and persistence; which makes every person who strives for health, beauty or happiness somewhat of an alchemist. All of us carefully choose what we eat and drink, define our own dressing style, design the comfort our home and give our children education. For many this ongoing process subconsciously becomes synonymous with improvement and development.
The exhibition will present companies providing services or sells products or technologies which aim to improve the quality of life.
The universal values of human kind never change and will always stay relevant; the path to pursuit of these values however is a distinct choice of every individual. Organizers have conducted extensive research of people’s perception of quality and defined a number of themes that appeal to the majority:
Alchemy of Style - Style, Beauty and Luxury,
Alchemy of Body - Health, Body Improvement,
Alchemy of Space - Interior and exterior design, Architecture, Eco-living,
Alchemy of Travel - Travel, Adventure,
Alchemy of Mind - Learning, Research, Study,
Alchemy of Action - Business development.
Exhibition details on
www.alquimiafair.ru.
