Tokyo Motor Show 2007
29 October 2007
 The Japan Automobile Manufacturers Association (“JAMA,” Chairman: Fujio Cho) is the organizer of the 40th Tokyo Motor Show 2007 at Makuhari Messe in Chiba City which was opened on October 27.
The theme of this year is “Catch the News, Touch the Future” . This theme directly expresses that this show is the place to encounter exciting and thrilling vehicles, while also expressing the show organizer's wish to convey the "joy and meaning of coming to the show."
The new integrated show making its debut this year will encompass passenger cars, commercial vehicles, motorcycles, vehicle bodies, parts, and machinery and tools, for the first time in ten years, and will be held every other year hereafter. The Tokyo Motor Show aims to provide the maximum amount of information, all in one compact space where cutting-edge products and technologies gather, including many world premieres across a wide range of automotive categories.
One of the basic policies of JAMA activities is to materialize and appeal the dreams, joy, and splendor of cars. From this perspective, upgraded special events that involve audience participation and experiences will be offered to generate as many car fans as possible, such as test ride programs where visitors can actually come in contact with cars. The entertainment aspect will be heightened so that a wide range of visitors including women and youth, as well as families, can enjoy a full day at the show.
Among the highlights will be a JAMA booth where visitors can enjoy historical video footage of the Tokyo Motor Show and get information about the “audience-participation, hands-on” events scheduled for this year’s show.
This show will feature a total of 520 vehicles, including 71 world premieres (37 passenger cars, 5 commercial vehicles, 26 motorcycles and 3 vehicle bodies) and 97 Japan premieres (71 passenger cars, 2 commercial vehicles and 24 motorcycles).
Exhibition details on www.tokyo-motorshow.com, www.expotop.com.
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