IA Facts reveals rise in trade show attendance
29 October 2007
The EIA Facts 2007 shows more than 10 million visits to major live events in 2006, with trade show attendance up for the first time since 1999. The report was produced for the Events Industry Alliance by Vivid Interface, and is sponsored by EVENTS:review, exhibitions.co.uk, tsnn.co.uk and venues.org.uk. It looks at the performance of the UK exhibition industry in 2006 and, where possible, compares 2006 with 2005. It covers audited and non-audited public and trade events in what is known as a 'qualifying venue' (one with more than 2,000 square meters of covered exhibition floor space) and major outdoor events. The EIA claims “it is the most complete census yet of the events industry, developing previous research to deliver more meaningful data for the industry, and also for increasingly interested external audiences, such as clients and media agencies”. EIA Facts 2007 replaces the Exhibition Facts report previously published by EVA (Exhibition Venues Association). Following the merger of EVA with AEV (Association of Event Venues) – one of EIA’s three owner trade organisations – EIA set about evolving the research into a more comprehensive, user-friendly statistical resource. In partnership with Vivid Interface, major changes have been made to the presentation of the data. On to the figures, in 2006, 2,071,663 visitors attended trade events in qualifying venues, 4,867,030 visitors attended public events in qualifying venues and a further 3,768,068 attended major outdoor events. Source: www.eventsreview.com.
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